Always in the forefront of technological innovation, Longines launched its first wristwatch in 1905, the world's thinnest electromagnetic watch in 1960 and the world's first cybernetic, electronic quartz watch - the Longines Ultra-Quartz - in 1969. The following year, the brand was the first organization in the world to use alphanumeric display for television in connection with the retransmission of a World Cup downhill skiing race in St. Moritz, Switzerland. In 1979, Longines collaborated with other watch brands to develop the "Feuille d'Or", the world's thinnest quartz watch and 1984 saw the birth of the famous Conquest VHP (Very High Precision).

All Longines watch lines offer a unique combination of precision and elegance, as stated in the company's advertising campaign, "Elegance is an attitude". No wonder then that this campaign draws upon the charisma of two legendary film stars, Audrey Hepburn and Humphrey Bogart as well as of its other ambassadors, who you can discover on the Personalities web page.